Proiect umanitar

http://copiispeciali.wordpress.com/ mai multe detalii pe acest link... Va multumesc!

The Evolution of company logos XI

Xerox Corporation can trace its lineage back almost 100 years ago to the Haloid Company, which was founded in 1906 to manufacture photographic paper and equipment.

In 1938, Chester Carlson invented a photocopying technique called electrophotography, which he later renamed xerography (Carlson was famous for his persistence: he experimented for 15 years and through debilitating back pain while going to law school and working his regular job). Like many inventions ahead of its time, it wasn’t well received at all. Carlson spent years trying to convince General Electric, IBM, RCA, and other companies to invest in his invention but no one was interested.

Until, that is, he went to the Haloid company, who helped him develop the world’s first photocopier, the Haloid Xerox 914. The copier were so successful that in 1961, Xerox dropped the Haloid from its name.

In 2004, fresh from a settlement with the Securities and Exchange Commission for cooking the books, Xerox tried to re-invent itself (complete with a new logo). Four years later in 2008, it tried to get away from the image that it’s only a copier company and adopted a new logo. The good news is people don’t think of copier when they see the new logo. The bad news is, they think of a beach ball.

The Evolution of company logos X

In 1865, Knut Fredrik Idestam established a wood-pulp mill in Tampere, south-western Finland. It took on the name Nokia after moving the mill to the banks of the Nokianvirta river in the town of Nokia. The word "Nokia" in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.

The modern company we know as the Nokia Corporation was actually a merger between Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967.

Before focusing on telecommunications and cell phones, Nokia produced paper products, bicycle and car tires, shoes, television, electricity generators, and so on.

The Evolution of company logos IX

In 2002, Dave Hyatt and Blake Ross created an open-source web browser that ultimately became Mozilla Firefox. At first, it was titled Phoenix, but this name ran into trademark issues and was changed to Firebird. Again, the replacement name ran into problem because of an existing software. Third time’s the charm: the web browser was re-named Mozilla Firefox.

In 2003, professional interface designer Steven Garrity, wrote that the browser (and other software released by Mozilla) suffered from poor branding. Soon afterwards, Mozilla invited him to develop a new visual identity for Firefox, including the famous logo.

Update 2/7/08: I goofed on this one, guys: it was John Hicks of Hicksdesign that actually made the Firefox logo, designed from a concept from Daniel Burka and sketched by Stephen Desroches - Thanks Jacob Morse and Aaron Bassett!

The Evolution of company logos VIII

Motorola, then Galvin Manufacturing Corporation, was started in 1928 by Paul Galvin. In the 1930s, Galvin started manufacturing car radios, so he created the name ‘Motorola’ which was simply the combination of the word ‘motor’ and the then-popular suffix ‘ola.’ The company switched its name in 1947 to Motorola Inc. In the 1980s, the company started making cellular phones commercially.

The stylized "M" insignia (the company called it "emsignia") was designed in 1955. A company leader said that "the two aspiring triangle peaks arching into an abstracted ‘M’ typified the progressive leadership-minded outlook of the company."

The Evolution of company logos VII

In 1975, Paul Allen (who then was working at Honeywell) and his friend Bill Gates (then a sophomore at Harvard University) saw a new Altair 8800 of Micro Instrumentation and Telemetry Systems or MITS. It was the first mini personal computer available commercially.

Allen and Gates decided to port the computer language BASIC for the computer (they did this in 24 hours!), making it the first computer language written for a personal computer. They approached MITS and ended up licensing BASIC to the company. Shortly afterwards, Allen and Gates named their partnership "Micro-soft" (within the year, they dropped the hyphen). In 1977, Microsoft became an official company with Allen and Gates first sharing the title general partners.

On to the logo history:

In 1982, Microsoft announced a new logo, complete with the distinctive "O" that employees dubbed the "Blibbet." When the logo was changed in 1987, Microsoft employee Larry Osterman launched a "Save the Blibbet" campaign but to no avail. Supposedly, way back when, Microsoft cafeteria served "Blibbet Burger," a double cheeseburger with bacon.

In 1987, Scott Baker designed the current, so-called "Pac-Man Logo" for Microsoft. The new logo has a slash on the ‘O’ that made it look like Pac-Man, hence the name. In 1994 Microsoft introduced a new tagline Where do you want to go today?, as part of a $100 million advertising campaign. Needless to say, it was widely mocked.

In 1996, perhaps tired of being the butt of jokes like "what kind of error messages would you like today?", Microsoft dropped the slogan. Later, it tried on new taglines like "Making It Easier", "Start Something", "People Ready" and "Open Up Your Digital Life" before settling on the current "Your potential. Our passion."

Oh, one more thing: what was Microsoft’s original slogan? It was "Microsoft: What’s a microprocessor without it?"

… Microsoft’s very first advertising campaign "Microsoft: What’s a microprocessor without it?," which touted how Microsoft’s line of programming languages could be used to create software that would take advantage of the early microprocessors. The first advertisement in the campaign appeared in a 1976 issue of a microchip journal called Digital Design and featured a four panel black-and-white cartoon titled "The Legend of Micro-Kid." The cartoon depicted a small microchip character as a boxer who possessed speed and power but quickly tired out because he had no real training. The other character, a trainer complete with a derby on his head and big stogie hanging out of his mouth, related the story of how the Micro-Kid had a great future but needed a manager, such as himself, in order to succeed. (source: PC Today)

The Evolution of company logos VI

LG began its life as two companies: Lucky (or Lak Hui) Chemical Industrial (est. 1947), which made cosmetics and GoldStar (est. 1958), a radio manufacturing plant. Lucky Chemical became famous in Korea for creating the Lucky Cream, with a container bearing the image of the Hollywood starlet Deanna Durbin. GoldStar evolved from manufacturing only radios to making all sorts of electronics and household appliances.

In 1995, Lucky Goldstar changed its name to LG Electronics (yes, a backronym apparently not). Actually, LG is a chaebol (a South Korean conglomerate), so there’s a whole range of LG companies that also changed their names, such as LG Chemicals, LT Telecom, and even a baseball team called the LG Twins. These companies all adopted the "Life is Good" tagline you often see alongside its logo.

Interestingly, LG denies that their name now stands for Lucky Goldstar… or any other words. They’re just "LG."

The Evolution of company logos V

In 1911, the International Time Recording Company (ITR, est. 1888) and the Computing Scale Company (CSC, est. 1891) merged to form the Computing-Tabulating-Recording Company (CTR, see where IBM gets its penchant for three letter acronym?). In 1924, the company adopted the name International Business Machines Corporation and a new modern-looking logo. It made employee time-keeping systems, weighing scales, meat slicers, and punched-card tabulators.

In the late 1940s, IBM began a difficult transition of punched-card tabulating to computers, led by its CEO Thomas J. Watson. To signify this radical change, in 1947, IBM changed its logo for the first time in over two decades: a simple typeface logo.

In 1956, with the leadership of the company being passed down to Watson’s son, Paul Rand changed IBM’s logo to have "a more solid, grounded and balanced appearance" and at the same time he made the change subtle enough to communicate that there’s continuity in the passing of the baton of leadership from father to son.

IBM logo’s last big change - which wasn’t all that big - was in 1972, when Paul Rand replaced the solid letters with horizontal stripes to suggest "speed and dynamism."

The Evolution of company logos IV

In 1996, Stanford University computer science graduate students Larry Page and Sergey Brin built a search engine that would later become Google. That search engine was called BackRub, named for its ability to analyze "back links" to determine relevance of a particular website. Later, the two renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros).
Two years later, Larry and Sergey went to Internet portals (who dominated the web back then) but couldn’t get anyone interested in their technology. In 1998, they started Google, Inc. in a friend’s garage, and the rest is history.

Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today.
To mark holidays, birthdays of famous people and major events, Google uses specially drawn logos known as the Google Doodles. The very first Google Doodle was a reference to the Burning Man Festival in 1999. Larry and Sergey put a little stick figure on the home page to let people know why no one was in the office in case the website crashed! Now, Google Doodles are regularly drawn by Dennis Hwang.

The Evolution of company logos III

In 1930, Goro Yoshida and his brother-in-law Saburo Uchida created Precision Optical Instruments Laboratory in Japan. Four years later, they created their first camera, called the Kwanon. It was named after the Kwanon, Buddhist Bodhisattva of Mercy. The logo included an image of Kwanon with 1,000 arms and flames.

Coolness of logo notwithstanding, the company registered the differently spelled word "Canon" as a trademark because it sounded similar to Kwanon while implying precision, a characteristic the company would like to be known and associated with.

The Evolution of company logos II

In 1976, Steve Wozniak and Steve Jobs ("the two Steves") designed and built a homemade computer, the Apple I. Because Wozniak was working for Hewlett Packard at the time, they offered it to HP first, but they were turned down. The two Steves had to sell some of their prized posessions (Wozniak sold his beloved programmable HP calculator and Jobs sold his old Volkswagen bus) to finance the making of the Apple I motherboards.

Later that year, Wozniak created the next generation machine: Apple ][ prototype. They offered it to Commodore, and got turned down again. But things soon started to look up for Apple, and the company began to gain customers with its computers.

The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne’s stock would be worth billions!)

Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.

Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple’s slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato." (Source)

In 1998, supposedly at the insistence of Jobs, who had just returned to the company, Apple replaced the rainbow logo ("the most expensive bloody logo ever designed" said Apple President Mike Scott) with a modern-looking, monochrome logo.

The Evolution of company logos

You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

Let’s take a look at the origin of tech companies’ logos and how they evolved over time:

In 1982, forty-something programmers John Warnock and Charles Geschke quit their work at Xerox to start a software company. They named it Adobe, after a creek that ran behind Warnock’s home. Their first focus was to create PostScript, a programming language used in desktop publishing.

When Adobe was young, Warnock and Geschke did everything they could to save money. They asked family and friends to help out: Geschke’s 80-year-old father stained lumber for shelving, and Warnock’s wife Marva designed Adobe’s first logo.

tu ce masina ai? editia 15

David Dunbar Buick nu prea le avea cu scoala si a renuntat de tot la ea, dedicandu-se unei pasiuni mai vechi, motoarele. A fondat Buick Motor Company impreuna cu William "Billy" Durant, in 1906. Durant a avut alte intentii insa si l-a scos pe Buick din afacere, dandu-i 100.000 $. In mod ironic, si Durant a murit sarac dupa ce General Motors, companie pe care o fondase, nu i-a acordat nici macar o pensie modesta.
sursa: www.yuppy.ro

tu ce masina ai? editia 14

Marca suedeza SAAB isi are originile in aer. La inceput a fost Svenska Aeroplan Aktiebolaget, o companie producatoare de avioane. Dupa Al Doilea Razboi Mondial, SAAB a dorit sa-si diversifice afacerea si sa intre in industria constructoare de masini, asa cum si alte companii aeronautice facusera. Logo-ul are un animal cu trup de leu si cap de vultur, care a apartinut companiei Vadis-Scania, producatoare de camioane. Aceasta a fuzionat cu Saab, urmand sa faca masini impreuna.
sursa: www.yuppy.ro

tu ce masina ai? editia 13

Henry M. Leland a preluat o companie muribunda care apartinea de grupul lui Henry Ford si a denumit-o Cadillac, dupa aristocratul Antoine de La Mothe, Seigneur de Cadillac.
sursa: www.yuppy.ro

tu ce masina ai? editia 12

In 1913, Lionel Martin si Robert Bamford au fondat Martin & Bamford Limited, companie care a construit masinile de curse Singer. Prima masina Aston Martin si-a primit numele de la fondatorul Lionel Martin si dealul Aston Clinton unde Singer castigase o cursa importanta.
sursa: www.yuppy.ro

tu ce masina ai? editia 11

Mitsubishi are in spate o lunga istorie a familiei Isawaki. In 1868, Yataro Iwasaki a cumparat Tsukumo Shokai, pe care a denumit-o Mitsubishi in 1873. Grupul Mitsubishi cuprinde si Mitsubishi Motors. Mitsubishi vine de la mitsu=trei si bishi=romb. Cu toate acestea, fondatorii au vrut ca lumea sa stie de trei diamante si nu de trei romburi.
sursa: www.yuppy.ro

tu ce masina ai? editia 10

Fiat vine de la Fabbrica Italiana Automobili Torino si a fost fondata in 1899 de catre un grup de investitori italieni, printre care si Giovanni Agnelli .
sursa: www.yuppy.ro

tu ce masina ai? editia 9

In 1920, a aparut Toyo Cork Kogyo Co. in Hiroshima. Aici se produceau unelte pentru Primul Razboi Mondial. In 1927, Jujiro Matsuda a venit la conducere si fabrica a inceput sa contruiasca piese, camioane si apoi masini. Nu se stie exact daca numele de 'Mazda' provine de la zeul Ahura Mazda sau de la o pronuntie stalcita a numelui Matsuda.
sursa: www.yuppy.ro

tu ce masina ai? editia 8

Henry Ford nu prea a avut succes cu masinile. A infiintat trei companii si abia a treia a rezistat, cu chiu cu vai, pe piata. In 1902 a aparut Ford & Malcomson, insa vanzarile erau destul de slabe si Ford nu-si putea plati datoriile. Cu greu, investitorii au reusit sa-i convinga pe fratii Dodge sa ajute compania si astfel Ford & Malcomson s-a stabilizat. Fratii Dodge au parasit in scurt timp compania pentru a-si infiinta propria firma. Dodge.
sursa: www.yuppy.ro

tu ce masina ai? editia 7

Prin 1913, Karl Friedrich Rapp si Gustav Otto au pus bazele unor companii de aeronautica care mai tarziu au fuzionat in Bayerische Motoren Werke AG. In realitate, cei doi mentionati mai sus au avut putin de-a face cu industria constructoare de masini. Josef Popp, Max Friz si Camillo Castiglioni au fost cei implicati cu adevarat in tot ceea ce a insemnat BMW ca si firma producatoare de autovehicule.
sursa: www.yuppy.ro

tu ce masina ai? editia 6

La baza Mercedes-Benz au stat doua companii: Daimler-Motored-Gesellschaft si Benz & Cie. Germania era in criza in Primul Razboi Mondial si cele doua companii au fuzionat in 1926, formand Daimler-Benz. Oamenii din spatele acestei companii erau Gottlieb Daimler, Wilhelm Maybach si Karl Benz. Se pare ca un european instarit (Emil Jellinek) a vorbit cu Maybach sa-i produca o masina impresionanta, cu un anume motor dorit de Jellinek. Masina a fost numita Mercedes, dupa numele fetei de 10 ani a lui Jellinek. Cat despre logo, el reprezinta ambitia Daimler de a construi vehicule pentru sol, aer si apa (trei sageti).
sursa: www.yuppy.ro

tu ce masina ai? editia 5

Louis Renault a construit prima masina in spatele casei. In scurt timp, impreuna cu fratii sai, a infiintat Societe Renault Freres. Initial, logo-ul avea trei litere: L, F si M de la numele Louis, Ferdinand si Marcel.
sursa: www.yuppy.ro

tu ce masina ai? editia 4

Hitler si-a dorit mult o masina ieftina si buna pentru poporul sau. In 1934, cancelarul s-a intalnit cu Ferdinand Porsche si au pus totul la punct. Adolf Hitler vroia o masina cu un top speed de 100 km/h, capabila sa transporte doi adulti si trei copii. De fapt, Hitler vroia o masina buna sa transporte trei adulti, o mitraliera si multa munitie..Dupa incetarea razboiului si infrangerea Germaniei, britanicii au luat controlul asupra Volkswagenwerk GmbH si au scos modelul Beetle. Dupa lungi dispute cu Franta si Italia, Marea Britanie a lasat VolksWagen pe mana nemtilor. Logo-ul VW a fost facut de catre Franz Xavier Reimspiess, un angajat Porsche.
sursa: www.yuppy.ro

tu ce masina ai? editia 3

Audi are o poveste interesanta. Inginerul german August Horch si-a dorit propria companie si a fondat A. Horch & Cie in 1899. Dupa probleme serioase cu partenerii de afaceri, Horch a fost dat in judecata, i s-a interzis sa utilizeze numele 'Horch' si s-a vazut nevoit sa caute un alt nume. In casa noului partener Franz Fikentscher, August l-a auzit pe fiul lui Franz repetand la limba latina: 'audiatur et altera pars'. Asa le-a venit ideea cu Audi. In 1910 a aparut Audiwerke GmbH. In 1932, Audi, Horch, DKW si Wanderer au fuzionat formand Audi Union. Din 1985, a ramas numai Audi.
sursa: www.yuppy.ro

tu ce masina ai? editia 2

Istoria Alfa Romeo incepe in 1910, cand Cavaliere Ugo Stella a colaborat cu o companie franceza (Darracq) pentru a produce un automobil sport destinat pietei din Italia. Parteneriatul s-a incheiat prematur insa si Stella a redenumit fabrica sa in Anonima Lombarda Fabbrica Automobili sau A.L.F.A. Mai tarziu, in 1916, Nicola Romeo a cumparat compania si a inceput sa produca munitie pentru Primul Razboi Mondial. Dupa sfarsitul razboiului, fabrica a trecut la productia de autovehicule si a luat numele Alfa Romeo.
sursa: www.yuppy.ro

tu ce masina ai?

Evolutia logo-urilor auto


Istoria Peugeot incepe in 1812, cand fratii Jean-Pierre si Jean-Frederic Peugeot au inceput sa produca piese din metal. Mai tarziu, in 1889, Armand Peugeot a construit o masina dotata cu un motor cu aburi, dupa ce Peugeot devenise celebra in toata Franta pentru bicicletele sale. 'Leul' a fost desenat de catre bijutierul Justin Blazer in 1847, inspirandu-se din steagul Region Franche-Comte.
sursa: www.yuppy.ro

cum sa devii manelist in 10 pasi !!! NOU !!!

PASUL 1
Nume de bastan (Elvis, Florin Fermecatoru', Englezu', etc.).

PASUL 2
Incultura generala obligatorie.

PASUL 3
IQ mai mic decit numarul de la pantofi. Cistigarea unui loc in categoria prosti, dar multi.

PASUL 4
Posesie (sau achizitionare pe parcurs) limuzina, castel, faraoanca si boraci (puradei).

PASUL 5
Rude-n puscarie.

PASUL 6
Imagine
I. Bijuterii - lant, ghiul si bratara de aur - mai mult de jumatate din greutatea corporala.
II. Freza - 2 parti gel, o parte par.
III. Hainele - cit mai stralucitoare si de haios gust.
a. Camasa (alba sau neagra).
b. Pantaloni (preferabil negri).
c. Pantofi de lac.
d. Vesta, manta sau capa.

PASUL 7
I. Versuri
Vocabular obligatoriu: bani, dusmani, tigani, golani, femei, fetite, printesa, bautura, dolari, aur, parai, lovele, milionar, Mercedes, celular, inima, suflet, Dumnezeu, viata, valoare.
Interjectii : oooooooof, ah, sha-la-la, cicalaca-cichicha, etc.
II. Sint admise:
a. greseli gramaticale;
b. verbe - conjugare si acord;
c. substantive - plural la alegere;
d. greseli de tipul la toti, lu' copilu' meu si din seria casa - as vrea ca sa te regasesc;
e. versuri albe;
f. rime cu acelasi cuvint;
g. metafore duse la extrem (floarea florilor, sugativa-n portofel);
h. cuvinte straine (bambina, ragazza, etc.).

PASUL 8
Subiecte
I. iubirea
a. relatiile
1. cu mai multe femei
2. reusite
3. nereusite (vezi parasire)
b. parasire
1. pentru altul/alta (merge si homo)
2. pentru bani
3. pentru ambele
4. moarte
II. familia
a. copiii
b. nevasta
c. fratele
d. bunastare, parasire sau lauda
III. banii
a. detinerea lor in cantitati exagerate
b. risipa fireasca
c. invidia celorlalti
IV. lauda proprie (bogatie, bunastare, performante sexuale, sex-appeal, performante muzicale)

PASUL 9
Melodia
I. instrumente consacrate
a. acordeon
b. orga proasta
c. instrument de suflat
d. tobe de sintetizator cu generozitate
II. voce
a. optionala si/sau chinuita
b. ecou
c. accent obligatoriu
d. rap inclus
III. originalitate facultativa

PASUL 10
Videoclip
I. miscari necesare (pentru manelist)
a. stinga-dreapta (maxim doi pasi)
b. pocnire din degete
c. zimbet cuceritor
II. 15-20 de fete dotate care sa-si agite echipamentul
III. decor haios (sau inexistent)
IV. lumini cit mai colorate
V. citeva masini decapotabile in care sa cinte barosanu'.

a black man at the white house...

viata e destul de amara...

urmand zicala aia... "zambeste, maine poate fi mai rau!" m-am gandit sa va descretesc fruntile... stiu! sunt cretin! nu este ceva ce nu stiam... enjoy!
si inca unu de asta vara...

citate celebre... mie mi-au placut

Booze may not be the answer, but it helps you to forget the question (Henry Mon)
I feel sorry for people who don’t drink. When they wake up in the morning, that’s as good as they’re going to feel all day. (Frank Sinatra)
It is well to remember that there are five reasons for drinking: the arrival of a friend, one’s present or future thirst, the excellence of the wine, or any other reason. (Latin Proverb)
I am so clever that sometimes I don’t understand a single word of what I am saying. (Oscar Wilde)
When you are courting a nice girl an hour seems like a second. When you sit on a red-hot cinder a second seems like an hour. That’s relativity. (Albert Einstein)
The person who writes for fools is always sure of a large audience. (Arthur Schopenhauer)
Beer is living proof that God loves us and wants us to be happy. (Benjamin Franklin)
Dancing: the vertical expression of a horizontal desire. (George Bernard Shaw)
The surest way to remain poor is to be honest. (Napoleon Bonaparte)